18th February 2012

Source: s-takagi

625 notes 

A memorable quote

“

そこで、iPhoneへ機種変更を希望する28人にその理由をヒアリングしてみたところ、意外なことがわかってきました。彼女たちにとってのiPhoneの一番の魅力は、その機能性でもデザイン性でもありません。なんと、28人のうちのほとんどが「iPhoneはケースがかわいいから！」と回答！

どうやら彼女たちの通う高校では「スマホにいかにかわいいケースをつけているか？」がファッション性を測る大切な指標の一つとなっているようです。

— NHN Japan ディレクターブログ : アクセス解析やランキングではわからない「女子高生のスマホ事情」 (via atm09td)
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